RUGBY

GRASSROOTS TO GREATNESS, SUPPORTING RUGBY EVERY STEP

Rugby has been a huge part of Land Rover for over 20 years, from the grassroots to the elite. We were extremely proud to be a Worldwide Partner of Rugby World Cup 2019 and we continue to celebrate the diversity and inclusivity of the game.

LAURA WOOD
HEAD OF GLOBAL PR, BRAND & PARTNERSHIPS

PASSION

We gave 96 young fans (two per match) the chance to walk onto the pitch with their heroes as official mascots of Rugby World Cup 2019, a once-in-a-lifetime experience that will have strengthened their bond with the sport.
INTEGRITY

Rugby can be enjoyed by anyone, anywhere. As a Worldwide Partner and the Official Vehicle of Rugby World Cup 2019 we celebrated then, and continue to celebrate the diversity and inclusivity of the game, especially at youth level.
COMMITMENT

We believe rugby’s core values are instilled at the start of the rugby journey – it’s the young players that make the sport so special. Land Rover grassroots programmes are ensuring kids around the world have a chance to experience the game.
TEAMWORK

We’re more than just players and fans, we’re family. Inspired by the teamwork of rugby players, this sense of community is at the heart of Land Rover. We’re excited to help bring an unforgettable experience to fans around the world.

FORWARD‑THINKING

2019 was a special year for the Rugby World Cup as, for the first time, the tournament was being held in Asia. Land Rover was excited to sponsor the event as our forward-thinking attitude and respect for tradition are compatible with values so admired in Japan.

IMPACT BEYOND

We’re proud to have been the first Worldwide Partner of Rugby World Cup 2019 to sponsor ‘Impact Beyond’, the official tournament legacy programme of World Rugby which introduced thousands of children to rugby. This programme taught them the skills of the game and those values that are close to our heart.

DEDICATION

As the Official Vehicle of the Rugby World Cup 2019 we provided a fleet of vehicles during the tournament to help facilitate the world’s third biggest sporting event.

IT’S WHAT MAKES RUGBY, RUGBY

The values that rugby embodies, determination, integrity and dedication, are what drive us to go Above and Beyond. We are passionate about sharing these ideals with the next generation of players. From the Land Rover Premiership Cup in England to the First XV schools programme in New Zealand, Land Rover has been supporting rugby at all levels for 20 years. No matter who you are or where you’re playing, the consistent passion, commitment, respect, team bond and inner strength at the heart are what make rugby, rugby.

MADE WITH PASSION

Life is to be experienced with others, both with your team on the field or in the stands. So whether you’re headed to a match or a long weekend away, there’s plenty of space for passengers and their gear in Discovery or Discovery Sport. Your next adventure is out there.